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Powerful Student-Led Photo Advertising Campaign Highlights LaGuardia Community College as Great Choice for an Affordable, Quality Higher Education
Campaign Encourages New Yorkers to Enroll in Fall Classes at LaGuardia Community College in Long Island City, Queens
- 93% of Graduates Have No Student Loan Debt
- Excellent Faculty – Majority Hold PhDs
- Numerous Degree and Certificate Programs, Including High School Equivalency
Long Island City, NY—March 10, 2016—While walking, driving or riding around Queens, and when picking up your local newspaper over the next month, you may notice a new series of powerful photos on buses, subway trains, taxis and more, part of an advertising campaign for LaGuardia Community College. The “
DARE TO DO MORE” campaign aims to encourage adults of all ages who are interested in pursuing their higher education to explore all that the College has to offer—from 52 majors, as well as a variety of certificate programs, to affordable tuition and financial support, and to its convenient location in Long Island City, Queens.
“With more and more jobs requiring not just a high school diploma but a college degree as well, the value of higher education has never been stronger,” said LaGuardia Community College President
Dr. Gail O. Mellow. “We want Queens residents, as well as people throughout New York City, to know that an affordable, high-quality, convenient, flexible option is available at LaGuardia Community College in the dynamic neighborhood of Long Island City.”
The student-led “DARE” campaign was created and produced together with LaGuardia students and faculty from LaGuardia’s highly-regarded
commercial photography program. As well, LaGuardia students and alumni are featured in the ads’ dynamic images that convey the spirit of the College’s diverse student population – daring, curious, ambitious and welcoming. Nearly 50,000 students from throughout NYC, representing more than 150 countries and speaking over 125 native languages, study at the College each year.
“While the people in our ads may look like models or actors, in fact they are our students!” said Susan Lyddon, LaGuardia’s Vice President for Institutional Advancement. “We can’t possibly find better models than our students; they are the best advocates and representatives of our College. They have first-hand experience with the many opportunities and support services offered by our dedicated faculty and staff, making them the best voice to reach prospective students.”
One of the LaGuardia graduates featured in the campaign is Walkis Ynoa, age 24, of Queens. In 2010, she moved from the Dominican Republic to the U.S. to pursue her education. “When I came to New York, I didn’t speak any English. Through the CUNY Language Immersion Program (
CLIP) at LaGuardia, I learned English and was able to enroll and pursue my associate degree in
business administration,” said Walkis. “I want others looking for a similar opportunity to know about LaGuardia’s many programs, including support services and scholarships, to help students get on track towards earning their college degrees.”
Since earning her associate degree in business administration from LaGuardia Community College in 2014, Walkis Ynoa has been studying towards a bachelor’s degree in accounting and finance at Baruch College, where she expects to graduate this summer. “LaGuardia gave me a chance to get closer to my dreams and goals, and I am so grateful,” said Walkis. (Photo provided by LaGuardia Community College. Credit: Kristian Larrota.)
Kristian Larrota, LaGuardia alumnus and a campaign photographer said, “I am very proud to have had the opportunity to use the skills I gained through the commercial photography program, to help increase awareness of LaGuardia Community College. The images that we chose for the DARE TO DO MORE campaign highlight our diversity, using frames that illustrate our students’ focus and determination.”
Additional campaign photos were taken by Gianni Sanchez, a LaGuardia student who expects to graduate this year with an associate’s in commercial photography, and by Carlos Freire, a LaGuardia alumnus who is pursuing a master’s in film at City College, CUNY.
To read about some of the additional LaGuardia students featured in the “DARE” campaign, see below.
DARE TO DO MORE Campaign Touts Numerous Pathways for Students toExpand Their World views and Earn Career-Ready Skills at LaGuardia Community College
The
52 majors offered at LaGuardia Community College represent a wide variety of areas – from the
Humanities,
Computer Science,
Fine Arts,
Business,
Education, and Healthcare (including
Radiologic Technology,
Nursing, and
Veterinary Technology).
Adult and Continuing Education programs include
High School equivalency preparation,
English as a Second Language,
Sign Language Interpretation,
Paramedic Certification, and much more.
High-achieving students are eligible to participate in the
Honors Program, which is designed to promote a rigorous academic experience, and to maximize students' transfer and scholarship prospects.
As well, the College routinely partners with area employers in order to ensure curricula reflects the latest industry trends, to develop job-specific training programs for companies eagerly seeking qualified candidates to fill job openings, and to identify channels for students to connect with and learn from professionals. For example, through a partnership with
Weill Cornell Medicine, LaGuardia’s Division of Adult and Continuing Education offers a free six-month
Medical Billing Certificate Program designed to establish a reliable pipeline of highly qualified candidates for medical billing positions at this academic medical center.
“LaGuardia Community College is highly adaptive to the needs of the changing economy,” said Dr. Mellow. “We continually revise our academic offerings to match employers’ immediate and future needs. Through our collaboration with technology companies, we’ve expanded and redirected our computer science and technology offerings to include concentrations in mobile app development, video game design, and other areas with current or expected job openings.”
New degree offerings, which are now enrolling students for fall classes, include: Healthcare Management,
Early Childhood Education, Liberal Arts -
Music,
Paramedic Certification,
Therapeutic Recreation, and four new concentrations for the New Media Technology major
: Video Game Development,
Apps and Mobile Development,
Digital Journalism, and
Entrepreneurship.
LaGuardia’s Comprehensive Support Services Help Address Students’ Needs Holistically
The DARE TO DO MORE advertising campaign encourages prospective students to visit
www.LaGuardia.edu/DARE, where they can learn about flexible class offerings (e.g., early morning, evening, and weekend classes), and about the support services built into programs and divisions across the College. For instance, LaGuardia’s
Single Stop office assists students in obtaining public benefits and applying for financial aid to help pay for college and stay in school.
LaGuardia students include many first-generation, low-income, and minority students, and more than 70 percent have family incomes of less than $25,000 annually. Many hold full or part-time jobs and have families to support among other responsibilities.
“We do everything we can to help students with the financial struggles in their lives, so they don’t become a barrier to staying in college and earning a degree,” said Dr. Mellow.
As a result of the College’s support services, as well as
scholarship and
tuition support opportunities, 93 percent of LaGuardia graduates have no student loan debt. In comparison, nearly seven out of every 10 (69 percent) college graduates nationally leave school with an average of $30,000 in student loan debt, according to a
report from the Institute for College Access and Success.
Programs to Develop Students’ Leadership and Networking Skills
Qualified students may apply for
President’s Society and
Luce World Pathways, unique programs that help guide students towards their professional goals, and empower them with soft skills, such as networking, that can impact effectiveness in a corporate setting.
Many students qualify for and join Phi Theta Kappa- an international honor society for students at two-year colleges, which provides opportunities for motivated students to improve their scholarship, gain leadership skills, and participate in service projects both on and off campus.
DARE Campaign Photos Showcase LaGuardia’s Diverse Students and Alumni
Additional LaGuardia students and graduates featured in the “DARE” campaign include:
Poulomi Das, age 19, of Queens, a first-generation college student of Indian and Chinese descent, who transferred to LaGuardia in 2015 after two semesters at a four-year college. “LaGuardia has helped me to get back on track and focus more on my school work and grades,” said Poulomi, who is working towards her goal of a degree in registered
nursing.
Ovoke Ukpokpo, age 22, of Brooklyn, came to the U.S. from Nigeria in 2006 seeking better opportunities and chose to enroll at LaGuardia. “At LaGuardia I met knowledgeable and supportive professors who became my mentors. They helped develop my self-confidence and encouraged me to pursue my studies further,” said Ovoke, who transferred to Brooklyn College, where he is majoring in television and radio.
Mamadou Diallo, age 21, of The Bronx, came to the U.S. from Guinea in 2011 to study. He graduated from LaGuardia in 2015 with an associate degree in
computer science. An alumnus of the President’s Society program, Mamadou said, “Attending the President’s Society’s career, cultural, and networking workshops helped enhance my leadership, networking, and interviewing skills.”
Alan Li, age 22, of Queens, moved to the U.S. from Hong Kong at the age of seven. After high school he enrolled at LaGuardia “because of its great photography program.” He expects to graduate from LaGuardia in 2016, and then plans to transfer to Baruch College to earn a bachelor’s degree in marketing and photography. “My five to 10 year goal is to start my own photography company.”
Alan Li is a commercial photography major at LaGuardia Community College. He expects to graduate in 2016. (Photo provided by LaGuardia Community College. Credit: Gianni Sanchez.)
Lauren Viera, age 23, of Brooklyn is of Puerto Rican descent. “LaGuardia has been a life journey for me,” said Lauren, a
new media major. “The College helped me learn about myself and step away from my comfort zone.” Lauren is planning to get her bachelor’s degree in graphic design and go for a master’s later.
For more about the DARE TO DO MORE advertising campaign, visit
www.LaGuardia.edu/DARE or call (718) 730-7500.
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About LaGuardia Community College
LaGuardia Community College located in Long Island City, Queens, educates more than 50,000 New Yorkers annually through degree, certificate, and continuing education programs. Our guiding principle
Dare To Do More reflects our belief in the transformative power of education—not just for individuals, but for our community and our country—creating pathways for achievement and safeguarding the middle class. LaGuardia is a national voice on behalf of community colleges, where half of all US college students study. Part of the City University of New York (CUNY), the College reflects the legacy of our namesake, Fiorello H. LaGuardia, the former NYC mayor beloved for his championing the underserved. Since our doors opened in 1971, our programs regularly become national models for pushing boundaries to give people of all backgrounds access to a high quality, affordable college education. We invite you to join us in imagining what our students, our community, and our country can become. Visit
www.LaGuardia.edu to learn more.
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Media Contacts:
Elizabeth Streich, Public Relations Manager, (718) 482-6131;
estreich@lagcc.cuny.edu
Luda Spajic, Associate Public Relations Manager, (718) 482-5060;
lspajic@lagcc.cuny.edu